ANTOINETTE POISSON in Paris is an art studio that develops patterns for textiles and wallpapers based on its artisans’ expertise in restoring domino wallpaper, an important heritage item that represents 18th century French decorative art. Sulwhasoo chose ANTOINETTE POISSON as its collaborative partner for the year of 2020 because of the art studio’s commitment to and philosophy toward carrying on and delivering cultural heritage to present generations, with which Sulwhasoo fully identifies. Furthermore, ANTOINETTE POISSON’s understanding about and interest in oriental art gave Sulwhasoo assuring confidence in leading a successful collaboration project.
This Spring Limited Edition design is based on flowers and butterflies that
were often featured in “Hwajodo” (painting of flowers and birds) from the era of the
Joseon Dynasty, symbolizing spring, hope, and joy.
Spring into Happiness, 2020 Spring Collection
The 2020 Spring Collection presents elegantly embroidered plum blossoms and butterflies that signify the beginning of spring.
Slim fit, yet long-lasting
Infused with Sulwhasoo’s unique Slim Fit High Coverage formula, the lightweight texture tightly adheres to the skin to create a perfect, long-lasting coverage that blends well.
Moisturizing components for comfortable, hydrated skin
Exceptionally moisturizing, the Schizophyllum commune components help keep the skin comfortably hydrated with makeup on, leaving a smooth and glowing finish.
A natural glow for any skin tone
With the new color solution, Perfecting Cushion EX presents a natural, glowing finish regardless of skin tone.
Embodying Sulwhasoo’s design aesthetics
Smooth and radiant, the new package design is embellished with the beautiful details of Sulwhasoo’s signature plum blossom pattern, delivering the brand’s value and elegance. Designed for easy portability, the new package boasts a slimmer and more modern look.
*images & descriptions from Sulwhasoo website