23 years of research have been channeled toward Sulwhasoo’s signature “first step” Korean herbal medicine-based serum
The fifth generation JAUM Activator™ is more powerful than ever as an essential anti-aging booster that stimulates the skin’s natural ability to rejuvenate itself every day.
The powerful fifth-generation JAUM Activator™ was developed by using the “Youth Master Technology”, the latest form of biotechnology of Sulwhasoo
JAUM Activator™ takes care of the entire ecosystem surrounding the skin and creates a firm and healthy foundation.
Essential Anti-Aging “First Care” that awakens moisturizing and anti-oxidant energy from pomegranate extract
First Care Activating Perfecting Serum is formulated for everyday use immediately after face washing, as it enhances the regenerative power and protective barrier of the skin to achieve that soft and radiant look.
Signature fragrance and texture that are both refreshing and easily absorbed into the skin
Sulwhasoo’s advanced formula technology is used to develop a product that can be easily absorbed into any skin type. It has infused a soothing scent to enhance the efficacy of the formula and provide customers with an excellent experience.
Fifth generation JAUM Activator™ awakens the natural power of the skin
A “data-mining prescription” that delivers the perfect combination of ingredients to optimize the anti-aging benefits.
Youth Master Technology
Research on the Skin Master factor, which controls skin aging, and Microbiome, Sulwhasoo’s proprietary bio-technology that takes care of the skin’s ecosystem.
Activate your skin’s natural abilities, to rejuvenate it with just one bottle a day
Skin Youth Index
Total anti-aging index that intuitively shows Sulwhasoo’s skin improvement based on 6 indexes(Hydration / Radiance / Translucency / Wrinkle reduction / Brightness / Skin barrier).
+10.76% Improved hydration
+7.64% Improved radiance
+1.6% Improved translucency
-4.85% Reduced wrinkle
+1.7% Improved brightness
+16.98% Skin barrier (Improved moisture loss)